Coors Cowboy Club Ranch Rodeo

Saddle up for one of the Texas Panhandle's most celebrated western traditions — the Coors Cowboy Club Ranch Rodeo, returning to the iconic Amarillo National Center for three thrilling days in June 2026. From June 6th through June 8th, real working cowboys step away from the range and into the spotlight to compete in the authentic skills they use every day on the ranch. This isn't Hollywood rodeo — it's the real deal, raw and rooted in the working cowboy way of life. Spectators can expect heart-pounding competition across classic ranch rodeo events including team penning, wild cow milking, team doctoring, and bronc riding — each event showcasing the genuine horsemanship, grit, and teamwork demanded of life on the open range. The electric atmosphere inside the Amarillo National Center pulses with the energy of passionate competitors and enthusiastic crowds who share a deep reverence for cowboy culture and western heritage. Whether you're a lifelong rodeo devotee or experiencing the thrill of ranch competition for the first time, this weekend-long event offers an unforgettable window into the soul of the American West. Held in the heart of Amarillo — a city synonymous with Texas ranching tradition — the Coors Cowboy Club Ranch Rodeo is a must-attend celebration of skill, spirit, and cowboy pride.